Purple

Violet, the color between devotion and lavender

Violet combines the warmth of red with the coolness of blue – which makes the color profound, spiritual, and a little aristocratic. In our Violet color world, you will find fig jam, lavender honey, elderberry soap, plum fruit spreads, heather sardines, and a purple frizzante – all in shades of purple, lilac, and eggplant.

Violet is the quietest of the bold colors – between devotion and evening, between fields of lavender and bishop's robes. In antiquity, it was considered the most expensive dye in the world, extracted from murex snails on the Phoenician coast. When you open our Violet category, you enter a quiet space with plum, elderberry, heather, fig, and lavender.

Violet, the color of transition

Violet is the color of dusk – the moment when day fades into evening. In color psychology, it stands for depth, dignity, and spirituality, for thoughtfulness and ceremony.

The Romans already knew Tyrian purple as an imperial color, and in the Middle Ages, bishops wore it during Lent. Today, we encounter violet in a softer way – as lavender blossoms in Provence, as heather on Danish dunes, as ripe plums on a late-summer branch.

For us, violet is for moments of depth: that first glass after a long day, the jam on Sunday breakfast, the soap at the washbasin. Violet makes no noise.

Over twenty violet delicacies from seven countries

Our violet world brings together specialties from France, Italy, Spain, Austria, Denmark, South Tyrol, and Germany – all carrying a violet hue in the glass, the tin, or the bottle.

From France, the Alain Milliat Figue Violette extra jam, the Beauharnais lavender honey from Provence, and la belle-iloise sardines with tapenade. From Italy, the Alpe Pragas plum fruit spread, Italianavera Datterino tomatoes, and the Mandrile Melis grappa pralines.

From Austria, Finks plum roaster and the Tiroler Reine elderberry soap. From Denmark, Fangst brisling with heather. From Portugal, Castelbel lavender drawer liner. From Germany, the Raumland Cassis Frizzante and the Königskind "Tipsy Plum".

Which violet for which moment?

Violet ranges from pale lilac to deep eggplant – and each shade brings its own character to the table.

For breakfast, the light violet: plum fruit spread on white bread, a spoonful of lavender honey in yogurt. For lunch, the bold violet: Datterino tomatoes in pasta, a dollop of plum chutney with cheese.

For the evening, the velvety violet: a glass of Cassis Frizzante as an aperitif, sardines with tapenade on toast, and a grappa praline for dessert. A wonderful match.

Producers with a violet signature

Behind every violet label is a person who understands their craft – ten producers define our violet world.

Alain Milliat in Orliénas near Lyon is a third-generation fruit grower who has been pressing jams and juices from heirloom varieties since 1997 – his Figue Violette is a rare violet fig with dark flesh. "The best jams require very ripe fruit and little sugar," explains Alain. Beauharnais in Provence has combined beekeeping and charcuterie for four generations; their lavender honey comes from bees that forage in the blue-violet fields of the Alpes-de-Haute-Provence.

Heinz and Eva Fink in Klöch, Styria, have been preserving plums for forty years; their plum roaster is an Austrian classic: deep, dark, spicy, and with cinnamon. "The riper the plum, the better the roaster," says Heinz. Ulrike Oberhammer in Tyrol makes her elderberry soap with goat milk from her own farm – the scent lingers on the hands for a long time. The Raumland family in Flörsheim-Dalsheim produces sparkling wine and frizzante from their own grapes; the Cassis Frizzante is their summery wine cocktail. "A frizzante must be sparkling, juicy, and light," says Volker Raumland. Respect.

Violet for the cheese plate and supper

Violet plays well with salty and spicy counterparts. A piece of matured blue cheese alongside the Figue Violette – the two get along famously.

For supper, Faber suckling pig brawn on fresh farm bread, a side of Stokes Red Onion Marmalade, and a glass of white wine – simply delicious. For brunch, elderberry-plum on buttered bread and a cup of black tea. You’ll be surprised how well elderberry and plum go together.

For a picnic, the sardines for roasting (Orient style) with cumin and coriander – they like fresh bread and a sip of rosé wine. For coffee time, a slice of plum cake with a dollop of plum roaster. That’s what autumn is all about.

Violet for gifting, quiet and devotional

A violet box is a gift for people who appreciate the quiet moments. For a sister-in-law's housewarming, for a godparent, for a colleague's farewell.

We are happy to put together a selection for you: plum fruit spread, lavender honey, grappa pralines, and a Castelbel lavender soap. For the washbasin, a Tiroler Reine elderberry soap; for the wardrobe, the Castelbel lavender drawer liner – so the laundry smells like Provence, too.

Take a look at our other color worlds – violet is the quietest door, nine other colors are waiting right next door.